Introduction to sport marketing / Aaron C.T. Smith.

• Material Type: 図書
• ISBN: 9780750686853 (pbk.)
• Title: Introduction to sport marketing / Aaron C.T. Smith.
• Edition: 1st ed.
• Series Title: Sport management series
• Title Heading: Sport management series (Oxford, England)
• Author Heading: Smith, Aaron, 1972-
• Publication, Distribution, etc.: Oxford : Butterworth-Heinemann; Burlington, MA : Butterworth-Heinemann
• Publication Date: 2008.
• Publication Date (W3CDTF): 2008
• Extent: xiii, 326 p. : ill. ; 25 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Sports -- Marketing.
• LCC: GV716
• DDC: 796.0698
• NDLC: FS21
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: FS21-B60
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011231870; http://id.ndl.go.jp/bib/000011231870
• OCLC No.: 213435953; https://www.worldcat.org/oclc/213435953
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Summary, etc.: This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and ill...