A Concise guide to market research : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt.

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Material Type: 図書
ISBN: 9783642125409
Title: A Concise guide to market research : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt.
Author Heading: Mooi, Erik.
Sarstedt, Marko.
Publication, Distribution, etc.: Berlin : Springer
Publication Date: c2011.
Publication Date (W3CDTF): 2011
Extent: xx, 307 p. : ill. ; 24 cm.
Place of Publication (Country Code): DE
Text Language Code: eng
Subject Heading: Economics.
Economics -- Statistics.
Industrial management.
Marketing.
LCC: HF5415.2
NDLC: DH413
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH413-B53
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011232124
http://id.ndl.go.jp/bib/000011232124
OCLC No.: 639461774
https://www.worldcat.org/oclc/639461774
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211