図書

Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.

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Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.

Call No. (NDL)
DH1-B137
Bibliographic ID of National Diet Library
000011232772
Material type
図書
Author
Russo, Michael V.
Publisher
Stanford Business Books
Publication date
c2010.
Material Format
Paper
Capacity, size, etc.
xiv, 256 p. : ill. ; 24 cm.
NDC
-
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Detailed bibliographic record

Contents:

Capitalizing on an underground consumer movementThe opportunity : social movements meet the marketplaceTurning distinctiveness into market acceptance ...

Summary, etc.:

This book explains that mission-driven companies appreciate and leverage traditional strategic principles, with a twist, to win in the marketplace. It...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780804761628 (cloth : alk. paper)
0804761620 (cloth : alk. paper)
Author Heading
Publication, Distribution, etc.
Publication Date
c2010.
Publication Date (W3CDTF)
2010
Extent
xiv, 256 p. : ill. ; 24 cm.
Place of Publication (Country Code)
US
Text Language Code
eng