Marketing financial services / Jillian Dawes Farquhar & Arthur Meidan.

• Material Type: 図書
• ISBN: 9780230201187 (pbk.)
• Title: Marketing financial services / Jillian Dawes Farquhar & Arthur Meidan.
• Edition: 2nd ed.
• Author Heading: Farquhar, Jillian Dawes.; Meidan, Arthur, 1936-
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York : Palgrave Macmillan
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xx, 404 p. : ill. ; 25 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Financial services industry -- Marketing.; Marketing.; Financiële instellingen.; Finanzmarketing.
• LCC: HF6161.F46
• DDC: 332.10688
• NDLC: DH428
• Note (General): Related URL: http: //bvbr.bib-bvb.de: 8991/F?func=service&doc_library=BVB01&doc_number=017137989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B63
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011233333; http://id.ndl.go.jp/bib/000011233333
• LC Control Number: 2010283022; https://lccn.loc.gov/2010283022
• OCLC No.: 280463783; https://www.worldcat.org/oclc/280463783
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "T̀his revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services ar...