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図書

お買い物の経済心理学 : 何が買い手を動かすのか (ちくま新書 ; 921)

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お買い物の経済心理学 : 何が買い手を動かすのか

(ちくま新書 ; 921)

Call No. (NDL)
DH411-J596
Bibliographic ID of National Diet Library
000011282735
Material type
図書
Author
徳田賢二 著
Publisher
筑摩書房
Publication date
2011.9
Material Format
Paper
Capacity, size, etc.
248p ; 18cm
NDC
675
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Notes on use

Note (General):

並列シリーズ名: CHIKUMA SHINSHO

Detailed bibliographic record

Summary, etc.:

買い手の経済心理の鍵となる値ごろ感の正体、売り手の心理学を駆使した買わせる仕掛け…。両者の駆け引きの内実を多面的に掘り下げ、消費不況の時代にふさわしい折り合いの付け方を提案する。(Provided by: サピエ図書館資料検索)

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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-480-06625-1
Title Transcription
オカイモノ ノ ケイザイ シンリガク : ナニ ガ カイテ オ ウゴカスノカ
Author/Editor
徳田賢二 著
Author Heading
徳田, 賢二, 1947- トクダ, ケンジ, 1947- ( 00163881 )Authorities
Publication, Distribution, etc.
Publication Date
2011.9
Publication Date (W3CDTF)
2011