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図書

Branded lives : the production and consumption of meaning at work

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Branded lives : the production and consumption of meaning at work

Call No. (NDL)
DH411-B141
Bibliographic ID of National Diet Library
023106207
Material type
図書
Author
edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola.
Publisher
Edward Elgar
Publication date
c2011.
Material Format
Paper
Capacity, size, etc.
xiv, 201 p. ; 24 cm.
NDC
-
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Detailed bibliographic record

Contents:

1. Introduction / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola2. Considering the 'Bigger Picture': Branding in Processes of Financializat...

Summary, etc.:

"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. ...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9781849800921
1849800928
ISBN (error code)
9780857938145 (ebook)
0857938142 (ebook)
Author/Editor
edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola.
Publication Date
c2011.
Publication Date (W3CDTF)
2011
Extent
xiv, 201 p.