The 4A's of marketing : creating value for customers, companies and society

• Material Type: 図書
• ISBN: 9780415898348 (hardback : alk. paper); 9780415898355 (pbk. : alk. paper); 9780203802168 (ebook)
• Title: The 4A's of marketing : creating value for customers, companies and society
• Author/Editor: Jagdish N. Sheth, Rajendra S. Sisodia.
• Author Heading: Sheth, Jagdish N. ( 00474997 )Authorities; Sisodia, Rajendra ( 00886123 )Authorities
• Publication, Distribution, etc.: New York : Routledge
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: 209 p.
• Other physical details: ill.
• Size: 26 cm.
• Alternative Title: Four A's of marketing
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Relationship marketing.; Customer relations--Management.; Marketing.
• LCC: HF5415.55
• DDC: 658.8
• NDLC: DH441
• Target Audience: 一般
• Note (General): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH441-B47
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023166996; http://id.ndl.go.jp/bib/023166996
• LC Control Number: 2011022801; https://lccn.loc.gov/2011022801
• Bibliographic Record Category (NDL): 211