Consumer-brand relationships : theory and practice

• Material Type: 図書
• ISBN: 9780415783033 (hardback); 9780415783132 (pbk); 9780203128794 (ebk)
• Title: Consumer-brand relationships : theory and practice
• Author/Editor: edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
• Author Heading: Fournier, Susan.; Breazeale, Michael, 1964-; Fetscherin, Marc.
• Publication, Distribution, etc.: London : Routledge
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: xxvi, 424 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Customer relations.; Branding (Marketing); Relationship marketing--Research.
• LCC: HF5415.5
• DDC: 658.8/343
• NDLC: DH441
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: DH441-B56
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023170341; http://id.ndl.go.jp/bib/023170341
• LC Control Number: 2011033264; https://lccn.loc.gov/2011033264
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in ...