図書

Consumer-brand relationships : theory and practice

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Consumer-brand relationships : theory and practice

Call No. (NDL)
DH441-B56
Bibliographic ID of National Diet Library
023170341
Material type
図書
Author
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Publisher
Routledge
Publication date
2012.
Material Format
Paper
Capacity, size, etc.
xxvi, 424 pages ; 24 cm
NDC
-
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Notes on use

Other physical details:

illustrations

Detailed bibliographic record

Summary, etc.:

"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in ...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780415783033 (hardback)
9780415783132 (pbk)
9780203128794 (ebk)
Author/Editor
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Publication, Distribution, etc.
Publication Date
2012.
Publication Date (W3CDTF)
2012
Extent
xxvi, 424 pages
Other physical details
illustrations