Advertising theory

• Material Type: 図書
• ISBN: 9780415886611 (hbk); 0415886619 (hbk); 9780415886628 (pbk); 0415886627 (pbk); 9780203149546; 0203149548
• Title: Advertising theory
• Author/Editor: edited by Shelly Rodgers and Esther Thorson.
• Series Title: Routledge communication series
• Title Heading: Routledge communication series.
• Author Heading: Rodgers, Shelly.; Thorson, Esther.
• Publication, Distribution, etc.: New York : Routledge
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: xxix, 614 p.
• Other physical details: ill.
• Size: 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising.
• LCC: HF5821
• DDC: 659.101
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B70
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023170355; http://id.ndl.go.jp/bib/023170355
• LC Control Number: 2011027396; https://lccn.loc.gov/2011027396
• OCLC No.: 671700631; https://www.worldcat.org/oclc/671700631
• Bibliographic Record Category (NDL): 211

• Contents: Perspectives on advertising and advertising theoryWhat does "theories of advertising" mean? / by Esther Thorson and Shelly RodgersColoring outside the...