The daily you : how the new advertising industry is defining your identity and your worth

• Material Type: 図書
• ISBN: 9780300165012 (hardback)
• Title: The daily you : how the new advertising industry is defining your identity and your worth
• Author/Editor: Joseph Turow.
• Author Heading: Turow, Joseph.
• Publication, Distribution, etc.: New Haven : Yale University Press
• Publication Date: [2011]
• Publication Date (W3CDTF): 2011
• Extent: xi, 234 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Consumer profiling.; Marketing--Technological innovations.; Customer services--Technological innovations.; Advertising.
• LCC: HF5415.32
• DDC: 659.1
• NDLC: DH413
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (p. 201-219) and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B64
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023170360; http://id.ndl.go.jp/bib/023170360
• LC Control Number: 2011028202; https://lccn.loc.gov/2011028202
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control ove...