A framework for marketing management Fifth edition.

A framework for marketing management

Fifth edition.

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Material Type: 図書
ISBN: 9780132539302 (pbk. : alk. paper)
0132539306 (pbk. : alk. paper)
Title: A framework for marketing management
Author/Editor: Philip Kotler, Kevin Lane Keller.
Edition: Fifth edition.
Author Heading: Kotler, Philip ( 00446205 )Authorities
Keller, Kevin Lane, 1956- ( 00814934 )Authorities
Publication, Distribution, etc.: Boston : Prentice Hall
Publication Date: [2012]
Publication Date (W3CDTF): 2012
Extent: xxiii, 332 pages
Other physical details: illustrations
Size: 23 cm
Place of Publication (Country Code): US
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Marketing--Management.
LCC: HF5415.13
DDC: 658.8
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and indexes.
Holding library: 国立国会図書館
Call No.: DH411-B170
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023177207
http://id.ndl.go.jp/bib/023177207
LC Control Number: 2010049476
https://lccn.loc.gov/2010049476
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211