Marketing management 14th [edition].

Marketing management

14th [edition].

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Detailed bibliographic record

Contents：: Understanding marketing managementDefining marketing for the 21st centuryDeveloping marketing strategies and plans...

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Material Type: 図書
ISBN: 9780132102926
0132102927
Title: Marketing management
Author/Editor: Philip Kotler, Kevin Lane Keller.
Edition: 14th [edition].
Author Heading: Kotler, Philip ( 00446205 )Authorities
Keller, Kevin Lane, 1956- ( 00814934 )Authorities
Publication, Distribution, etc.: Boston : Prentice Hall
Publication Date: [2012]
Publication Date (W3CDTF): 2012
Extent: xxii, 657, [127] pages
Other physical details: colour illustrations
Size: 29 cm
Place of Publication (Country Code): US
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Marketing--Management.
LCC: HF5415.13
DDC: 658.8
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B169
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023177209
http://id.ndl.go.jp/bib/023177209
LC Control Number: 2010046655
https://lccn.loc.gov/2010046655
OCLC No.: 678924608
https://www.worldcat.org/oclc/678924608
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211