Brand resilience : managing risk and recovery in a high-speed world

• Material Type: 図書
• ISBN: 9780230111387
• Title: Brand resilience : managing risk and recovery in a high-speed world
• Author/Editor: Jonathan R. Copulsky.
• Edition: 1st ed.
• Author Heading: Copulsky, Jonathan R. ( 001362285 )Authorities
• Publication, Distribution, etc.: New York : Palgrave Macmillan
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: xi, 244 p.
• Other physical details: ill.
• Size: 25 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Note (Binding Information): hardback
• Subject Heading: Branding (Marketing); Brand name products.; Success in business.
• LCC: HF5415.1255
• DDC: 658.8/72
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B148
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023185305; http://id.ndl.go.jp/bib/023185305
• LC Control Number: 2010049020; https://lccn.loc.gov/2010049020
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: it's what you do next that counts1: Why your brand is at more risk than you think in a high-speed worldA brand new day : valuable brands...
• Summary, etc.: "As the recent Toyota and Tiger Woods scandals illustrate, brand reputation is more precarious than ever before. True and false information spreads li...