Handbook of research in international marketing

• Material Type: 図書
• ISBN: 9781849803021; 1849803021
• Title: Handbook of research in international marketing
• Author/Editor: edited by Subhash C. Jain, David A. Griffith.
• Edition: Second edition.
• Author Heading: International Marketing Theory Conference (2010 : University of Connecticut); Jain, Subhash C., 1942-; Griffith, David A.
• Publication, Distribution, etc.: Cheltenham, UK : Edward Elgar; Northampton, Massachusetts : Edward Elgar
• Publication Date: [2011]
• Publication Date (W3CDTF): 2011
• Extent: xv, 417 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Export marketing--Research--Congresses.; Foreign trade promotion--Research--Congresses.; Advertising.
• LCC: HF1416
• DDC: 658.84072
• NDLC: DH411
• Target Audience: 一般
• Note (General): Previous ed.: 2003.; "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B174
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023204944; http://id.ndl.go.jp/bib/023204944
• LC Control Number: 2011929458; https://lccn.loc.gov/2011929458
• OCLC No.: 751745216; https://www.worldcat.org/oclc/751745216
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Pt. 1. Global branding issuespt. 2. Insights into international marketing strategypt. 3. Cultural issues in international marketing research...