Branding in governance and public management

• Material Type: 図書
• ISBN: 9780415885171 (hc : alk. paper); 0415885175 (hc : alk. paper); 9780203145159 (ebk.); 0203145151 (ebk.)
• Title: Branding in governance and public management
• Author/Editor: Jasper Eshuis and Erik-Hans Klijn.
• Series Title: Routledge critical studies in public management ; 8
• Author Heading: Eshuis, Jasper, 1972-; Klijn, Erik-Hans.
• Publication, Distribution, etc.: New York : Routledge
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: 176 p.
• Other physical details: ill.
• Size: 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Communication in public administration.; Public relations and politics.; Government publicity.; Branding (Marketing)
• LCC: JF1525.C59
• DDC: 352.7/48
• NDLC: EA1
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: EA1-B66
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023205516; http://id.ndl.go.jp/bib/023205516
• LC Control Number: 2011026118; https://lccn.loc.gov/2011026118
• OCLC No.: 617619347; https://www.worldcat.org/oclc/617619347
• Bibliographic Record Category (NDL): 211

• Contents: The rise of branding in governance processesThe many faces of branding: definitions, functions, and formsBranding to influence perceptions about polic...