Routledge handbook of political marketing

• Material Type: 図書
• ISBN: 9780415579933 (hbk.); 9780203349908 (ebk.)
• Title: Routledge handbook of political marketing
• Author/Editor: edited by Jennifer Lees-Marshment.
• Series Title: Routledge handbooks
• Title Heading: Routledge handbooks.
• Author Heading: Lees-Marshment, Jennifer.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge; New York : Routledge
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: xx, 388 p.
• Other physical details: ill.
• Size: 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Public relations and politics.; Campaign management.; Political campaigns.; Communication in politics.; Government publicity.
• LCC: JF2112.P8
• DDC: 324.7/3
• NDLC: A16
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: A16-B539
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023205543; http://id.ndl.go.jp/bib/023205543
• LC Control Number: 2011020377; https://lccn.loc.gov/2011020377
• OCLC No.: 707966547; https://www.worldcat.org/oclc/707966547
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: political marketing in the 21st century / by Jennifer Lees-MarshmentSection A. Understanding the market, gathering ideas and debateSecti...