Marketing to the new majority : strategies for a diverse world

• Material Type: 図書
• ISBN: 9780230111653 (hardback); 0230111653 (hardback)
• Title: Marketing to the new majority : strategies for a diverse world
• Author/Editor: David Burgos and Ola Mobolade.
• Edition: First edition.
• Author Heading: Burgos, David.; Mobolade, Ola.
• Publication, Distribution, etc.: New York, NY : Palgrave Macmillan
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: ix, 246 pages
• Size: 25 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--United States.; Multiculturalism--United States.; Minorities--United States.
• LCC: HF5415.1
• DDC: 658.8/02
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B161
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023212765; http://id.ndl.go.jp/bib/023212765
• LC Control Number: 2011005271; https://lccn.loc.gov/2011005271
• OCLC No.: 679929242; https://www.worldcat.org/oclc/679929242
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and dem...