Strategic international marketing : an advanced perspective

• Material Type: 図書
• ISBN: 9780230580244 (pbk.)
• Title: Strategic international marketing : an advanced perspective
• Author/Editor: edited by T.C. Melewar, Suraksha Gupta.
• Author Heading: Melewar, T. C.; Gupta, Suraksha.
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York, NY : Palgrave Macmillan
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: xxvii, 303 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Export marketing.; International business enterprises.; BUSINESS & ECONOMICS / Marketing / Research.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / General.
• LCC: HF1416
• DDC: 658.8/4
• NDLC: DH491
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH491-B27
• Related Material: Cover image; http://www.netread.com/jcusers2/bk1388/244/9780230580244/image/lgcover.9780230580244.jpg
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023212773; http://id.ndl.go.jp/bib/023212773
• LC Control Number: 2011049935; https://lccn.loc.gov/2011049935
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents notePART 1Chapter 1: Introduction to International Marketing - TC Melewar & - Suraksha Gupta...
• Summary, etc.: "Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing...