図書

Hospitality marketing : principles and practice 2nd ed.

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Hospitality marketing : principles and practice

2nd ed.

Call No. (NDL)
DH475-B35
Bibliographic ID of National Diet Library
023221797
Material type
図書
Author
David Bowie and Francis Buttle.
Publisher
Elsevier/Butterworth-Heinemann
Publication date
2011.
Material Format
Paper
Capacity, size, etc.
xii, 434 p. ; 25 cm.
NDC
-
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Notes on use

Other physical details：

ill.

Detailed bibliographic record

Contents：

Introduction to hospitality marketingMarketing researchUnderstanding and segmenting customers...

Summary, etc.：

"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taki...

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Paper

Material Type
図書
ISBN
9780080967912
0080967914
Title
Hospitality marketing : principles and practice
Author/Editor
David Bowie and Francis Buttle.
Edition
2nd ed.
Author Heading
Bowie, David, 1951-
Buttle, Francis.
Publication, Distribution, etc.
Amsterdam : Elsevier/Butterworth-Heinemann
Boston : Elsevier/Butterworth-Heinemann
Publication Date
2011.
Publication Date (W3CDTF)
2011
Extent
xii, 434 p.