The persuasive power of campaign advertising

• Material Type: 図書
• ISBN: 9781439903322 (hardcover : alk. paper); 9781439903339 (pbk. : alk. paper); 9781439903346 (e-book)
• Title: The persuasive power of campaign advertising
• Author/Editor: Travis N. Ridout, Michael M. Franz.
• Author Heading: Ridout, Travis N., 1974-; Franz, Michael M., 1976-
• Publication, Distribution, etc.: Philadelphia : Temple University Press
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: x, 186 p.
• Other physical details: ill.
• Size: 21 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Political campaigns--United States.; Advertising, Political--United States.
• LCC: JK2281
• DDC: 324.7/30973
• NDLC: AU-251; A257
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: AU-251-B224
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023225978; http://id.ndl.go.jp/bib/023225978
• LC Control Number: 2010035516; https://lccn.loc.gov/2010035516
• Bibliographic Record Category (NDL): 211

• Contents: The role of campaign advertisingThe problem of persuasionA brief primer on data and research design...