Marketing death : culture and the making of a life insurance market in China

• Material Type: 図書
• ISBN: 9780195394078 (cloth : alk. paper)
• Title: Marketing death : culture and the making of a life insurance market in China
• Author/Editor: Cheris Shun-ching Chan.
• Author Heading: Chan, Cheris Shun-ching.
• Publication, Distribution, etc.: Oxford : Oxford University Press
• Publication Date: [2012]
• Publication Date (W3CDTF): 2012
• Extent: xvi, 286 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Life insurance--Social aspects--China.
• LCC: HG9169
• DDC: 368.3200951
• NDLC: DF416
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DF416-B9
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023316194; http://id.ndl.go.jp/bib/023316194
• LC Control Number: 2011018554; https://lccn.loc.gov/2011018554
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzlesDefining life insurance and product development...
• Summary, etc.: "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-Americ...