図書

Handbook of marketing and finance

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Handbook of marketing and finance

Call No. (NDL)
DH411-B178
Bibliographic ID of National Diet Library
023400652
Material type
図書
Author
edited by Shankar Ganesan.
Publisher
Edward Elgar
Publication date
[2012]
Material Format
Paper
Capacity, size, etc.
x, 322 pages ; 24 cm
NDC
-
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Notes on use

Other physical details：

illustrations

Detailed bibliographic record

Contents：

pt. 1. Metrics and methodspt. 2. Creating, communicating, delivering, and sustaining value and firm performancept. 3. Marketing actions and value dest...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9781849802727
Title
Handbook of marketing and finance
Author/Editor
edited by Shankar Ganesan.
Author Heading
Ganesan, Shankar.
Publication, Distribution, etc.
Cheltenham, UK : Edward Elgar (出版)
Publication Date
[2012]
Publication Date (W3CDTF)
2012
Extent
x, 322 pages
Other physical details
illustrations