Handbook of marketing and finance

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Contents：: pt. 1. Metrics and methodspt. 2. Creating, communicating, delivering, and sustaining value and firm performancept. 3. Marketing actions and value dest...

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Material Type: 図書
ISBN: 9781849802727
Title: Handbook of marketing and finance
Author/Editor: edited by Shankar Ganesan.
Author Heading: Ganesan, Shankar.
Publication, Distribution, etc.: Cheltenham, UK : Edward Elgar (出版)
Publication Date: [2012]
Publication Date (W3CDTF): 2012
Extent: x, 322 pages
Other physical details: illustrations
Size: 24 cm
Place of Publication (Country Code): GB
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Marketing--Handbooks, manuals, etc.
Finance--Handbooks, manuals, etc.
LCC: HF5415
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B178
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023400652
http://id.ndl.go.jp/bib/023400652
LC Control Number: 2012930574
https://lccn.loc.gov/2012930574
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211