The Dentsu way : secret of cross switch marketing from the world's most innovative advertising agency

• Material Type: 図書
• ISBN: 9780071748124 (alk. paper)
• Title: The Dentsu way : secret of cross switch marketing from the world's most innovative advertising agency
• Author/Editor: Kotaro Sugiyama, Tim Andree; and The Dentsu Cross Switch Team.
• Author Heading: 杉山, 恒太郎, 1948- スギヤマ, コウタロウ, 1948- ( 00190066 )Authorities; Andree, Tim.
• Publication, Distribution, etc.: New York : McGraw-Hill
• Publication Date: c2011.
• Publication Date (W3CDTF): 2011
• Extent: xxiv, 310 p.
• Other physical details: ill.
• Size: 22 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Dentsū.; Advertising agencies--Japan--Management.; Marketing--Management.; Advertising.
• LCC: HF6181.D4
• DDC: 658.8
• NDLC: DH431
• Target Audience: 一般
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH431-B2
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023419637; http://id.ndl.go.jp/bib/023419637
• LC Control Number: 2010025379; https://lccn.loc.gov/2010025379
• Bibliographic Record Category (NDL): 211

• Contents: The origins of the Dentsu wayBreadth and depth: an overview of Dentsu scope and servicesFrom AIDMA to AISAS: the growing importance of cross communica...