Marketing management and communications in the public sector

• Material Type: 図書
• ISBN: 9780415448970 (hbk.); 9780415448987 (pbk.); 9780203144923 (ebook)
• Title: Marketing management and communications in the public sector
• Author/Editor: Martial Pasquier and Jean-Patrick Villeneuve.
• Series Title: Routledge masters in public management
• Author Heading: Pasquier, Martial.; Villeneuve, Jean-Patrick.
• Publication, Distribution, etc.: London : Routledge
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: x, 261 p.
• Size: 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Government publicity.; Communication in public administration.
• LCC: JF1525.P8
• DDC: 352.7/48
• NDLC: A311
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: A311-B196
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023600431; http://id.ndl.go.jp/bib/023600431
• LC Control Number: 2011026032; https://lccn.loc.gov/2011026032
• Bibliographic Record Category (NDL): 211

• Contents: Public management and marketingMarketing and public marketingPublic organizations, citizens and customers...