Anime's media mix : franchising toys and characters in Japan

• Material Type: 図書
• ISBN: 9780816675494 (hc : alk. paper); 081667549X (hc : alk. paper); 9780816675500 (pb : alk. paper); 0816675503 (pb : alk. paper)
• Title: Anime's media mix : franchising toys and characters in Japan
• Author/Editor: Marc Steinberg.
• Author Heading: Steinberg, Marc, 1977- ( 001200514 )Authorities
• Publication, Distribution, etc.: Minneapolis : University of Minnesota Press
• Publication Date: c2012.
• Publication Date (W3CDTF): 2012
• Extent: xvii, 314 p.
• Other physical details: ill.
• Size: 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Character merchandising--Japan.; Character toys--Japan.; Cartoon characters--Japan.; Comic strip characters--Japan.; Animated television programs--Japan--History and criticism.; Animated films--Japan--History and criticism.; Comic books, strips, etc.--Japan--History and criticism.
• LCC: HF5415.17
• DDC: 381/.45791453
• NDLC: DH415
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH415-B12
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023635807; http://id.ndl.go.jp/bib/023635807
• LC Control Number: 2011031800; https://lccn.loc.gov/2011031800
• OCLC No.: 750401392; https://www.worldcat.org/oclc/750401392
• Bibliographic Record Category (NDL): 211

• Contents: Introduction: rethinking convergence in JapanAnime transformations: Tetsuwan Atomu. Limiting movement, inventing animeCandies, premiums, and character...