Tracking the audience : the ratings industry from analog to digital

• Material Type: 図書
• ISBN: 9780805858518 (hardback : acid-free paper); 9780085858529; 9780203149492
• Title: Tracking the audience : the ratings industry from analog to digital
• Author/Editor: Karen Buzzard.
• Author Heading: Buzzard, Karen.
• Publication, Distribution, etc.: New York : Routledge
• Publication Date: 2012.
• Publication Date (W3CDTF): 2012
• Extent: x, 174 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Television programs--United States--Rating--History.; Radio programs--United States--Rating--History.; Television viewers--United States--Measurement--History.; Radio audiences--United States--Measurement--History.; Analog electronic systems.; Digital electronics.
• LCC: HE8700.66.U6
• DDC: 384.55/443
• NDLC: UC251
• Target Audience: 一般
• Holding library: 国立国会図書館
• Call No.: UC251-B18
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023648879; http://id.ndl.go.jp/bib/023648879
• LC Control Number: 2011041079; https://lccn.loc.gov/2011041079
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, a...