Fundamentals of mobile marketing : theories and practices

• Material Type: 図書
• ISBN: 9781433115622 (hardcover : alk. paper); 9781433115615 (pbk. : alk. paper); 9781453908433 (e-book)
• Title: Fundamentals of mobile marketing : theories and practices
• Author/Editor: Shintaro Okazaki.
• Author Heading: Okazaki, Shintarō. [岡崎伸太郎]
• Publication, Distribution, etc.: New York : Peter Lang
• Publication Date: c2012.
• Publication Date (W3CDTF): 2012
• Extent: xvi, 185 p.
• Other physical details: ill.
• Size: 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Internet marketing.; Mobile commerce.; Mobile communication systems.; Telemarketing.
• LCC: HF5415.1265
• DDC: 658.8/72
• NDLC: DK411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (p. [159]-175) and index.
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DK411-B294
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023867489; http://id.ndl.go.jp/bib/023867489
• LC Control Number: 2012016195; https://lccn.loc.gov/2012016195
• Bibliographic Record Category (NDL): 211

• Contents: Advances in mobile information technologyTechnology adoption and diffusion theoriesMobile marketing framework...