Online advertising for different socio-demographic customer segments measuring advertising effectiveness for segments by gender, age, culture

Call No. (NDL): DH435-B17
Bibliographic ID of National Diet Library: 023868482

Material type: 図書

Author: vorgelegt von Johannes Graßmann.

Publisher: [Rheinisch-Westfälischen Technischen Hochschule Aachen]

Publication date: [2011]

Material Format: Paper

Capacity, size, etc.: xix, 217 pages ; 21 cm

NDC: -

View All

Notes on use

Other physical details：: illustrations

Related materials as well as pre- and post-revision versions

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=025165431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA：Inhaltsverzeichnis

http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=025165431etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA：Inhaltsverzeichnis

Search by Bookstore

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 図書
Title: Online advertising for different socio-demographic customer segments measuring advertising effectiveness for segments by gender, age, culture
Author/Editor: vorgelegt von Johannes Graßmann.
Author Heading: Grassmann, Johannes.
Publication, Distribution, etc.: [Aachen] : [Rheinisch-Westfälischen Technischen Hochschule Aachen]
Publication Date: [2011]
Publication Date (W3CDTF): 2011
Extent: xix, 217 pages
Other physical details: illustrations
Size: 21 cm
Note (Dissertation): Aachen, Techn. Hochsch., Diss., 2011.
Place of Publication (Country Code): DE
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Online-Werbung.
Rezeption.
Zielgruppe.
DDC: 658.872
NDLC: DH435
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: DH435-B17
Related Material: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=025165431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=025165431etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023868482
http://id.ndl.go.jp/bib/023868482
OCLC No.: 812196317
https://www.worldcat.org/oclc/812196317
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211