The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

• Material Type: 図書
• ISBN: 9780071801133; 0071801138
• Title: The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
• Author/Editor: Lon Safko.
• Author Heading: Safko, Lon.
• Publication, Distribution, etc.: New York : McGraw-Hill
• Publication Date: [2013]
• Publication Date (W3CDTF): 2013
• Extent: xxi, 265 pages
• Other physical details: illustrations
• Size: 23 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing.; Marketing--Technological innovations.; Online-Marketing.; Soziale Software.
• LCC: HF5415
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (General): Includes index.
• Holding library: 国立国会図書館
• Call No.: DH411-B168
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 023989635; http://id.ndl.go.jp/bib/023989635
• OCLC No.: 793223416; https://www.worldcat.org/oclc/793223416
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: It's not about the tools, it's all about strategyThe evolution of marketing: how we got hereTraditional marketing imaged: everything at a glance...