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図書

The luxury strategy : break the rules of marketing to build luxury brands Second edition.

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The luxury strategy : break the rules of marketing to build luxury brands

Second edition.

Call No. (NDL)
DH411-B165
Bibliographic ID of National Diet Library
024125231
Material type
図書
Author
Jean-Noël Kapferer and Vincent Bastien.
Publisher
Kogan Page
Publication date
2012.
Material Format
Paper
Capacity, size, etc.
xi, 395 pages ; 24 cm
NDC
-
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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780749464912 (hardcover)
9780749464929 (ebk.)
Title
The luxury strategy : break the rules of marketing to build luxury brands
Author/Editor
Jean-Noël Kapferer and Vincent Bastien.
Edition
Second edition.
Author Heading
Kapferer, Jean-Noël ( 00469254 )Authorities
Bastien, Vincent ( 01221151 )Authorities
Publication, Distribution, etc.
London : Kogan Page
Publication Date
2012.
Publication Date (W3CDTF)
2012
Extent
xi, 395 pages