図書

Mastering fashion marketing (Palgrave master series)

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Mastering fashion marketing

(Palgrave master series)

Call No. (NDL)
DL654-B17
Bibliographic ID of National Diet Library
024304101
Material type
図書
Author
Tim Jackson and David Shaw.
Publisher
Palgrave Macmillan
Publication date
2009.
Material Format
Paper
Capacity, size, etc.
xviii, 376 pages ; 24 cm.
NDC
-
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Detailed bibliographic record

Contents:

The customer and fashion consumptionMarketing research and information for fashionFashion segmentation, targeting and positioning (STP)...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9781403919021
140391902X
Author/Editor
Tim Jackson and David Shaw.
Publication Date
2009.
Publication Date (W3CDTF)
2009
Extent
xviii, 376 pages