Marketing your library : tips and tools that work

• Material Type: 図書
• ISBN: 9780786465439 (softcover : acid-free paper); 0786465433 (softcover : acid-free paper)
• Title: Marketing your library : tips and tools that work
• Author/Editor: edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod; foreword by Michael Germano.
• Author Heading: Smallwood, Carol, 1939-; Gubnitskaia, Vera, 1960-; Harrod, Kerol, 1972-
• Publication, Distribution, etc.: Jefferson, North Carolina : McFarland & Company, Inc., Publishers
• Publication Date: [2012]
• Publication Date (W3CDTF): 2012
• Extent: ix, 221 pages
• Other physical details: illustrations
• Size: 26 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: Libraries--Marketing.; Libraries--Public relations.
• LCC: Z716.3
• DDC: 021.7
• NDLC: UL747
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: UL747-B30
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024370540; http://id.ndl.go.jp/bib/024370540
• LC Control Number: 2012004460; https://lccn.loc.gov/2012004460
• OCLC No.: 757461977; https://www.worldcat.org/oclc/757461977
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: The art of personal selling : techniques for library marketing / Wayne E. FinleyBrand management strategies for information services / Christine A. Ol...
• Summary, etc.: "In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting th...