The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

• Material Type: 図書
• ISBN: 9781118488768 (pbk.); 1118488768 (pbk.)
• Title: The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
• Author/Editor: David Meerman Scott.
• Edition: Fourth edition.
• Author Heading: Scott, David Meerman ( 01153041 )Authorities
• Publication, Distribution, etc.: Hoboken, New Jersey : John Wiley & Sons, Inc. (出版)
• Publication Date: [2013]
• Publication Date (W3CDTF): 2013
• Extent: xxiii, 439 pages
• Size: 23 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Internet marketing.; Public relations.
• LCC: HF5415.1265
• DDC: 658.8/72
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B78
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024372542; http://id.ndl.go.jp/bib/024372542
• LC Control Number: 2013010132; https://lccn.loc.gov/2013010132
• OCLC No.: 830992778; https://www.worldcat.org/oclc/830992778
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction : The new rules ; Life with the new rules ; What's new ; Writing like on a blog, but in a book ; Showcasing successful marketersI. How th...
• Summary, etc.: Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and incre...