Brand breakout : how emerging market brands will go global

• Material Type: 図書
• ISBN: 9781137276612
• Title: Brand breakout : how emerging market brands will go global
• Author/Editor: Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
• Author Heading: Kumar, Nirmalya ( 01125828 )Authorities; Steenkamp, Jan-Benedict E. M.
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan (出版)
• Publication Date: 2013.
• Publication Date (W3CDTF): 2013
• Extent: xvi, 256 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing); Brand name products.; Branding (Marketing)--Developing countries.; Brand name products--Developing countries.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B179
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024414696; http://id.ndl.go.jp/bib/024414696
• LC Control Number: 2013014645; https://lccn.loc.gov/2013014645
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211