Brand breakout : how emerging market brands will go global

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Material Type: 図書
ISBN: 9781137276612
Title: Brand breakout : how emerging market brands will go global
Author/Editor: Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Author Heading: Kumar, Nirmalya ( 01125828 )Authorities
Steenkamp, Jan-Benedict E. M.
Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan (出版)
Publication Date: 2013.
Publication Date (W3CDTF): 2013
Extent: xvi, 256 pages
Other physical details: illustrations
Size: 25 cm
Place of Publication (Country Code): GB
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Branding (Marketing)
Brand name products.
Branding (Marketing)--Developing countries.
Brand name products--Developing countries.
LCC: HF5415.1255
DDC: 658.8/27
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B179
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 024414696
http://id.ndl.go.jp/bib/024414696
LC Control Number: 2013014645
https://lccn.loc.gov/2013014645
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211