A behavioral perspective on the chief marketing officer's role and influence in firms (Edition Wissenschaft - Apprimus)

A behavioral perspective on the chief marketing officer's role and influence in firms

(Edition Wissenschaft - Apprimus)

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Material Type: 図書
Title: A behavioral perspective on the chief marketing officer's role and influence in firms
Author/Editor: vorgelegt von Daniel Fritz Heinz Hannemann.
Series Title: Edition Wissenschaft - Apprimus
Author Heading: Hannemann, Daniel Fritz Heinz.
Publication, Distribution, etc.: [Aachen] : Apprimus
Publication Date: [2012]
Publication Date (W3CDTF): 2012
Extent: xiii, 182 pages
Size: 21 cm.
Note (Dissertation): Zugl.: Aachen, Techn. Hochsch., Diss., 2012.
Place of Publication (Country Code): DE
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Marketing.
Topmanager.
Unternehmenserfolg.
DDC: 658.8
NDLC: DH411
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: DH411-B158
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 024443743
http://id.ndl.go.jp/bib/024443743
OCLC No.: 844109614
https://www.worldcat.org/oclc/844109614
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211