Demarketing

• Material Type: 図書
• ISBN: 9780415816472 (hardback); 0415816475 (hardback); 9780415816489 (pbk.); 0415816483 (pbk.)
• ISBN (error code): 9780203591208 (ebook)
• Title: Demarketing
• Author/Editor: edited by Nigel Bradley and Jim Blythe.
• Author Heading: Bradley, Nigel, 1958-; Blythe, Jim.
• Publication, Distribution, etc.: London : Routledge, Taylor & Francis Group (出版); New York : Routledge, Taylor & Francis Group (出版)
• Publication Date: 2014.
• Publication Date (W3CDTF): 2014
• Extent: xvi, 222 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Management.; Marketing.; Demarketing.
• LCC: HF5415.13
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B182
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024640361; http://id.ndl.go.jp/bib/024640361
• LC Control Number: 2013015515; https://lccn.loc.gov/2013015515
• OCLC No.: 839388570; https://www.worldcat.org/oclc/839388570
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim BlytheSynchromarketing / María Pilar Martín...