Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

• Material Type: 図書
• ISBN: 9781118206683 (hardback); 1118206681 (hardback)
• Title: Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
• Author/Editor: Philip Kotler, David Hessekiel & Nancy R. Lee.
• Author Heading: Kotler, Philip ( 00446205 )Authorities; Hessekiel, David, 1960- ( 001182645 )Authorities; Lee, Nancy, 1945-
• Publication, Distribution, etc.: Hoboken, New Jersey : John Wiley & Sons, Inc.
• Publication Date: [2012]
• Publication Date (W3CDTF): 2012
• Extent: vi, 282 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Social aspects.; Social responsibility of business.; Relationship marketing.
• LCC: HF5415
• DDC: 658.8/02
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B166
• Related Material: Cover image; http://catalogimages.wiley.com/images/db/jimages/9781118206683.jpg
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024671361; http://id.ndl.go.jp/bib/024671361
• LC Control Number: 2012004742; https://lccn.loc.gov/2012004742
• OCLC No.: 767563954; https://www.worldcat.org/oclc/767563954
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed...