The Routledge companion to the future of marketing

• Material Type: 図書
• ISBN: 9780415625920 (hbk)
• ISBN (error code): 9780203103036 (ebk)
• Title: The Routledge companion to the future of marketing
• Author/Editor: edited by Luiz Moutinho, Enrique Bigné and Ajay K. Manrai.
• Series Title: Routledge companions in business, management and accounting
• Author Heading: Moutinho, Luiz.; Bigné, J. Enrique (José Enrique); Manrai, Ajay K.
• Publication, Distribution, etc.: London : Routledge, Taylor & Francis Group
• Publication Date: 2014.
• Publication Date (W3CDTF): 2014
• Extent: xxxi, 470 pages
• Other physical details: illustrations
• Size: 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Forecasting.; Twenty-first century--Forecasts.
• LCC: HF5415
• DDC: 658
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B176
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024725283; http://id.ndl.go.jp/bib/024725283
• LC Control Number: 2013022936; https://lccn.loc.gov/2013022936
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionToward a new marketing paradigmNew philosophical paradigms in marketing : from amoral consumerism to axiological societing...