Decoding the new consumer mind : how and why we shop and buy

• Material Type: 図書
• ISBN: 9781118647684 (cloth); 1118647688 (cloth); 9781118859582 (ebk); 9781118859315 (ebk)
• Title: Decoding the new consumer mind : how and why we shop and buy
• Author/Editor: Kit Yarrow; foreword by Paco Underhill.
• Edition: First edition.
• Author Heading: Yarrow, Kit, 1958-
• Publication, Distribution, etc.: San Francisco, CA : Jossey-Bass (出版)
• Publication Date: [2014]
• Publication Date (W3CDTF): 2014
• Extent: x, 214 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Consumer behavior.; Consumers--Psychology.; Consumption (Economics)--Psychological aspects.
• LCC: HF5415.32
• DDC: 339.4/7019
• NDLC: DH413
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B71
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024725287; http://id.ndl.go.jp/bib/024725287
• LC Control Number: 2014001637; https://lccn.loc.gov/2014001637
• OCLC No.: 869881181; https://www.worldcat.org/oclc/869881181
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Part one: The new consumer mind. Rewired brainsIsolation and individualismIntensified emotions...