Global marketing and advertising : understanding cultural paradoxes Fourth Edition.

Global marketing and advertising : understanding cultural paradoxes

Fourth Edition.

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Material Type: 図書
ISBN: 9781452257174
Title: Global marketing and advertising : understanding cultural paradoxes
Author/Editor: Marieke de Mooij.
Edition: Fourth Edition.
Author Heading: Mooij, Marieke K. de, 1943- ( 001244783 )Authorities
Publication, Distribution, etc.: Thousand Oaks, California : SAGE Publications, Inc.
Publication Date: [2014]
Publication Date (W3CDTF): 2014
Extent: xx, 395 pages
Other physical details: illustrations
Size: 26 cm
Place of Publication (Country Code): US
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
LCC: HF5415.127
DDC: 658.8/02
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B177
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 024869640
http://id.ndl.go.jp/bib/024869640
LC Control Number: 2013016276
https://lccn.loc.gov/2013016276
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211