Consumer democracy : the marketing of politics

• Material Type: 図書
• ISBN: 9780521836685 (hardback); 0521836689 (hardback); 9780521545242 (paperback); 0521545242 (paperback)
• Title: Consumer democracy : the marketing of politics
• Author/Editor: Margaret Scammell.
• Series Title: Communication, society and politics
• Author Heading: Scammell, Margaret.
• Publication, Distribution, etc.: New York, NY, USA : Cambridge University Press (出版)
• Publication Date: 2014.
• Publication Date (W3CDTF): 2014
• Extent: xxiv, 213 pages
• Other physical details: illustrations
• Size: 22 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising, Political.; Marketing--Political aspects.; Public relations and politics.; Communication in politics.; Campaign management.; Political campaigns.; POLITICAL SCIENCE / General.
• LCC: JF2112.A4
• DDC: 324.7/3
• NDLC: A251; A257
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references (pages 187-207) and index.
• Holding library: 国立国会図書館
• Call No.: A251-B124
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 024987715; http://id.ndl.go.jp/bib/024987715
• LC Control Number: 2013027298; https://lccn.loc.gov/2013027298
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents note: Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political m...
• Summary, etc.: "This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better ...