The role of familiarity and creativity in the generation of affective responses to advertising : proposal and evaluation of a pairing-congruity method

Call No. (NDL): UT51-2013-L49
Bibliographic ID of National Diet Library: 025030933

Material type: 博士論文

Author: Jorge Carlos Sanabria Zepeda [著]

Publisher: [Jorge Carlos Sanabria Zepeda]

Publication date: [2012]

Material Format: Paper

Capacity, size, etc.: 1冊

Name of awarding university/degree: 筑波大学,博士(感性科学)

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Note (General)：: 博士論文

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Paper

Material Type: 博士論文
Title: The role of familiarity and creativity in the generation of affective responses to advertising : proposal and evaluation of a pairing-congruity method
Author/Editor: Jorge Carlos Sanabria Zepeda [著]
Author Heading: Jorge Carlos Sanabria Zepeda ジョージカルロスサナブリアセペダ
Publication, Distribution, etc.: [Jorge Carlos Sanabria Zepeda]
Publication Date: [2012]
Publication Date (W3CDTF): 2012
Extent: 1冊
Alternative Title: 広告に対する感性反応における親しみやすさ指標と創造性の関連性 : コンテンツ一致指標の提案と評価コウコクニタイスルカンセイハンノウニオケルシタシミヤスサシヒョウトソウゾウセイノカンレンセイ : コンテンツイッチシヒョウノテイアントヒョウカ
Degree grantor/type: 筑波大学
Date Granted: 平成24年7月25日
Date Granted (W3CDTF): 2012
Dissertation Number: 甲第6325号
Degree Type: 博士(感性科学)
Note (Dissertation): 博士論文
Place of Publication (Country Code): JP
Text Language Code: eng
NDLC: UT51
Target Audience: 一般
Note (General): 博士論文
Holding library: 国立国会図書館
Call No.: UT51-2013-L49
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 025030933
http://id.ndl.go.jp/bib/025030933
Bibliographic Record Category (NDL): 213