Marketing your library's electronic resources : a how-to-do-it manual for librarians

• Material Type: 図書
• ISBN: 9781555708894; 1555708897
• Title: Marketing your library's electronic resources : a how-to-do-it manual for librarians
• Author/Editor: Marie R. Kennedy & Cheryl LaGuardia.
• Series Title: How-to-do-it manuals for librarians
• Author Heading: Kennedy, Marie R.; LaGuardia, Cheryl.
• Publication, Distribution, etc.: Chicago : Neal-Schuman
• Publication Date: 2013.
• Publication Date (W3CDTF): 2013
• Extent: xxi, 177 pages
• Other physical details: illustrations
• Size: 28 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Libraries--Special collections--Electronic information resources.; Libraries--Marketing.; Electronic information resources--Marketing.; Libraries--United States--Marketing--Case studies.
• LCC: Z692.C65
• DDC: 025.2/84
• NDLC: UL587
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: UL587-B44
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025038462; http://id.ndl.go.jp/bib/025038462
• LC Control Number: 2012028267; https://lccn.loc.gov/2012028267
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Determining the purpose of your marketing planFashioning your marketing planImplementing your marketing plan...