The brand challenge : adapting branding to sectorial imperatives

• Material Type: 図書
• ISBN: 9780749470159 (paperback)
• ISBN (error code): 9780749470166 (ebook)
• Title: The brand challenge : adapting branding to sectorial imperatives
• Author/Editor: edited by Kartikeya Kompella.
• Author Heading: Kompella, Kartikeya.
• Publication, Distribution, etc.: London, United Kingdom : Kogan Page (出版); Philadelphia, PA : Kogan Page (出版)
• Publication Date: 2015.
• Publication Date (W3CDTF): 2015
• Extent: xxi, 338 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing); BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / Advertising & Promotion.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B191
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025044967; http://id.ndl.go.jp/bib/025044967
• LC Control Number: 2014028451; https://lccn.loc.gov/2014028451
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding ...