Sports marketing : a strategic perspective

• Material Type: 図書
• ISBN: 9781138015951 (hardback); 1138015954 (hardback); 9781138015968 (paperback); 1138015962 (paperback)
• ISBN (error code): 9781315794082 (electronic bk.)
• Title: Sports marketing : a strategic perspective
• Author/Editor: Matthew D. Shank and Mark R. Lyberger.
• Edition: 5th edition.
• Author Heading: Shank, Matthew D.; Lyberger, Mark R.
• Publication, Distribution, etc.: London : Routledge (出版)
• Publication Date: 2015.
• Publication Date (W3CDTF): 2015
• Extent: xxxii, 669 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Sports--United States--Marketing.; Sports--Economic aspects--United States.; BUSINESS & ECONOMICS / Marketing / General.; SPORTS & RECREATION / General.; SPORTS & RECREATION / Business Aspects.; Sports--Economic aspects.; Sports--Marketing.; United States.
• LCC: GV716
• DDC: 796.068/8
• NDLC: FS25
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: FS25-B180
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025340508; http://id.ndl.go.jp/bib/025340508
• LC Control Number: 2014020521; https://lccn.loc.gov/2014020521
• OCLC No.: 881406946; https://www.worldcat.org/oclc/881406946
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Pt. 1. Contingency framework for strategic sportspt. 2. Planning for market selection decisionspt. 3. Planning the sports marketing mix...
• Summary, etc.: "Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging intro...