Transcultural marketing : building customer relationships in multicultural America

• Material Type: 図書
• ISBN: 9780765642998 (hardcover : alk. paper); 0765642999 (hardcover : alk. paper); 9780765643001 (pbk. : alk. paper); 0765643006 (pbk. : alk. paper)
• Title: Transcultural marketing : building customer relationships in multicultural America
• Author/Editor: Marye Tharp.
• Author Heading: Tharp, Marye C.
• Publication, Distribution, etc.: Armonk, New York : M.E. Sharpe (出版)
• Publication Date: [2014]
• Publication Date (W3CDTF): 2014
• Extent: xiv, 388 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Genre/Form Terms: Cross-cultural studies.
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Minority consumers--United States.; Marketing--United States--Cross-cultural studies.; Target marketing--United States.; Customer relations--United States.; Customer relations.; Marketing.; Minority consumers.; Target marketing.; United States.
• LCC: HF5415.332.M56
• DDC: 658.8/12080973
• NDLC: DH413
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B72
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025435701; http://id.ndl.go.jp/bib/025435701
• LC Control Number: 2013047525; https://lccn.loc.gov/2013047525
• OCLC No.: 864703516; https://www.worldcat.org/oclc/864703516
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Crossing cultural borders at home: transmigrationWho do you want to be today? Choosing products, creating identitiesTranscultural marketing: developin...