Note (Dissertation)Thesis / Dissertation ETD
Note (Content)This doctoral dissertation focuses on audiovisual sport coverage in the new media landscape and provides a critical, EU level analysis. Multiple layers of exclusive aspirations exist alongside a striving for maximum exposure and public appeal: sport broadcasting rights in particular have been questioned as their costs have risen and sport content has been moved behind conditional access. These tendencies have then provoked fundamental rights discussions on access by the public to information, pluralism of the media, and freedom of expression. Business is an inseparable part of the modern sport and media gestalt. However, other dimensions to European audiovisual sport coverage exist that do not operate in terms of finance and the market economy alone. In the EU, audiovisual media are regarded as economic services, but they are also acknowledged important role in societies, democracy, and culture.
Also European sport has strong socio-cultural dimensions alongside its economic aspects. As regards the new media landscape, media convergence is allegedly influencing sports related media rights and commercial exploitation of sporting events. On the other hand, the Internet and social media are utilized by ordinary citizens, consumers, and supporters. Various demands and regulatory requirements arguably co-exist on many levels. This research aims at providing in-depth analysis of the role of law and alleged changes in the new media landscape, especially concerning various demands and regulatory requirements in the field of audiovisual sport coverage. The focus is on media law and copyright law whereas sport is treated as a particular kind of content with many legally interesting dimensions. Various proprietary rights and exclusive tendencies are mapped out in light of legislation, case law, and legal literature.
In addition, fundamental rights, free and fair competition, copyright, and the public interest are analyzed as "law in action." Legal issues related to the Internet