Advertising : concept and copy

• Material Type: 図書
• ISBN: 9780393733860 (pbk.); 0393733866 (pbk.)
• Title: Advertising : concept and copy
• Author/Editor: George Felton.
• Edition: Third edition.
• Author Heading: Felton, George, 1947-
• Publication, Distribution, etc.: New York : W.W. Norton & Company (出版)
• Publication Date: [2013]
• Publication Date (W3CDTF): 2013
• Extent: 320 pages
• Other physical details: illustrations (some color)
• Size: 28 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising.; Werbung.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical referencesand index.
• Holding library: 国立国会図書館
• Call No.: DH428-B77
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025739443; http://id.ndl.go.jp/bib/025739443
• LC Control Number: 2013004842; https://lccn.loc.gov/2013004842
• OCLC No.: 811599470; https://www.worldcat.org/oclc/811599470
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product ; Understanding Consumer Behavior ; Analyzing the Marketplace...
• Summary, etc.: "The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now i...