Sports sponsorship : principles and practices

• Material Type: 図書
• ISBN: 9780786474318 (softcover : alk. paper)
• Title: Sports sponsorship : principles and practices
• Author/Editor: John A. Fortunato; foreword by Tony Ponturo.
• Author Heading: Fortunato, John A.
• Publication, Distribution, etc.: Jefferson, North Carolina : McFarland & Company, Inc., Publishers (出版)
• Publication Date: [2013]
• Publication Date (W3CDTF): 2013
• Extent: xii, 214 pages
• Size: 26 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Sports sponsorship.; Sports--Public relations.
• LCC: GV716
• DDC: 796.07973
• NDLC: FS21
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical referencesand index.
• Holding library: 国立国会図書館
• Call No.: FS21-B83
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025767119; http://id.ndl.go.jp/bib/025767119
• LC Control Number: 2013027512; https://lccn.loc.gov/2013027512
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: " This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to a...