Sport marketing

• Material Type: 図書
• ISBN: 9781450424981 (hbk.); 1450424988 (print); 9781650727981; 1650727984
• Title: Sport marketing
• Author/Editor: Bernard J. Mullin, Stephen Hardy, William A. Sutton.
• Edition: Fourth edition.
• Author Heading: Mullin, Bernard James.; Hardy, Stephen, 1948-; Sutton, William Anthony, 1951-
• Publication, Distribution, etc.: Champaign, IL : Human Kinetics (出版)
• Publication Date: [2014]
• Publication Date (W3CDTF): 2014
• Extent: xix, 483 pages
• Other physical details: colored illustrations
• Size: 29 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Sports--Marketing.
• LCC: GV716
• DDC: 338.4/3796
• NDLC: FS21
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: FS21-B85
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 025880090; http://id.ndl.go.jp/bib/025880090
• LC Control Number: 2013031098; https://lccn.loc.gov/2013031098
• OCLC No.: 854980483; https://www.worldcat.org/oclc/854980483
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Chapter 1 The Special Nature of Sport MarketingThe NBA and Global Marketing StrategyWeathering Recessions...